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CONSULTING - STRATEGY & COUNSEL - INTERNATIONAL & MARKET ENTRY
CROSS THE CORRIDOR CLEANLY.
Land a company or product on the other side of the India–US corridor — with the go-to-market, localisation, partnerships, and structuring that crossing actually needs.
The corridor is our edge. Crossing it well is a craft.
▪ What you get ▪ | • Talk to us • ┃ What it is | What you get | How we work | Where it lands | FAQ
WHAT IT IS
Expanding across the India–US corridor is where many ambitious companies stumble — not for lack of ambition, but for lack of footing. A product that wins in one market can land badly in the other without the right positioning, partners, structure, and patience. This service exists to make the crossing clean.
We handle the go-to-market side here in Consulting: the demand, the localization of product and message, the partnerships and channels that open the right doors, and the operating footing to actually run in a new geography. The structuring side — entities, cross-border capital, and compliance — flows into Capital Services, with Singapore often a useful bridge between the two.
Because the corridor is Aadi's defining focus, this isn't an occasional capability bolted on — it's the spine of how the whole firm works. Everything we build is designed to operate across distance and two regulatory regimes, which is exactly what market entry demands.
WHAT YOU GET
Engage one or several — most clients start with the sharpest one and expand.
Corridor entry
India ↔ US, done right — the strategy and footing to land cleanly.
Go-to-market in a new geography
Demand, channels, and the motion to win in an unfamiliar market.
Localization
Product and message that fit — not just translated, but adapted.
Partnerships & channels
The right doors opened — distribution and alliances that matter.
Operating footing
Hiring, ops, and presence to actually run on the other side.
Bridge to Capital
Entities, cross-border capital, and compliance — via Capital Services.
How we work with you
Scoped to the outcome, not the hours. Most engagements start with a short readiness conversation, then take one of these shapes.
Build sprint
A fixed-scope build that ships a working system in weeks — not a phased programme that never lands.
Embedded operator
We sit inside your team and run the function until it's self-sustaining, then hand it over.
Readiness program
We get you ready for what's next — a raise, a sale, an AI rollout — and close the gaps first.
Fractional capability
A senior CFO, CMO, CSO, CHRO, or CTO for as long as you need one — full weight, part time.
Principal partnership
Where we believe, we put skin in — capital alongside you, or work for a share of the upside.
PACKAGES
Productised entry points — clear scope, clear outcome.
Entry Assessment
Is the market right, and how do you land? A fast, evidenced go / how-to-go call.
Market Launch
The go-to-market, localization, and footing to win in the new geography.
Corridor Structuring
Entities, capital, and compliance across India, the US, and Singapore — with Capital.
WHERE THIS LANDS
Market entry lands hardest where the gap between two markets is widest.
🟨 Fintech & Financial Infrastructure
Build - Risk, security, and compliance for regulated finance. with.
Back - The plumbing — payments, RegTech, infrastructure..
🟧 Digital Health & Bio
Build - Governance and compliance for regulated health AI.
Back - Drug-discovery AI where regulatory depth is the edge.
🟥 DeepTech & Defence
Build - Export controls, sovereignty, and security judgment.
Back - Patient positions in sovereign capability — incl. WeFight.
🟦 Vertical & Agentic AI
Build - Model risk and governance for AI in production.
Back - Full-stack B2B AI startups in a niche.
Pairs with —
■ Digital, Data & AI · Govern the build ■ Capital · Diligence ■ Cofoundry · Errored Coin
■ Strategy · The big calls
QUESTIONS, ANSWERED
Yes. With the EU AI Act in force and India's rules evolving, governing the AI you deploy is a board-level risk in 2026 — and increasingly a billable line, not an afterthought.
Done well, it does the opposite. The point is to let you move fast without breaking — risk identified and owned so the business can act with confidence.
We build the frameworks, controls, and governance and help you operate them — proportionate to your stage, not a binder nobody reads.
It governs what we and you build — including AI systems from the Build group — and informs Capital's diligence and our distressed-intelligence venture, Errored Coin.
Tell us where the risk or the regulation worries you. We'll build the discipline that lets you move with confidence.
Talk to us →
