AADI Projects

CONSULTING • CAPITAL • COFOUNDRY

We build, fund, and launch companies.

Aadi Projects is a consulting and capital firm for founders and companies across the India–US corridor. We build what we advise, fund the businesses we believe in, and launch ventures of our own — one firm, working in three ways, for people with something to build.

Most firms stop at the recommendation. We stay until the thing is built, running, and earning — and where our conviction is strongest, we put our own capital behind it.

■ One firm, three ways to move | ■ Built for the India–US corridor | ■ Operators, not a pyramid

⸻ We use AI where it helps us build — no more, no less.

WHAT WE DO

Three ways to move, under one roof.

We advise and build, we fund, and we create ventures of our own. They aren't separate businesses bolted together — each one feeds the next. The work we do for clients sharpens where we put capital; the capital we put to work teaches us how to build; and our strongest convictions become companies we run ourselves.

⸻ Build • Consulting

We build what we advise.

Most firms stop at the recommendation. We stay and build the working thing — systems in production, organisations ready to run, demand that compounds. Fourteen service lines, grouped in four:

AI, Engineering & Build—agentic AI in production, data platforms, automation, new products.
People & Organisation—org design, transformation, capability, succession.
Brand, Marketing & Sales positioning, demand, answer-engine visibility, revenue.
Strategy & Counsel—strategy, corporate finance, M&A, risk, market entry, sustainability.

For companies that want the result, not the report.

Explore Consulting →

⸻ Fund • Capital

Capital with a thesis.

Two arms, one discipline — judgment over a logo wall. We advise companies through the moments that decide their future, and we invest our own conviction where we see it.

Capital Services—readiness, financial engineering, the investment narrative, sell-side diligence, structuring, investor matchmaking, closing.
Investing—principal positions, from solopreneurs and early-stage to mid-market, family businesses in transition, distressed, and special situations.

For companies raising, selling, or restructuring — and the founders we choose to back.

Explore Capital →

⸻ Launch • Cofoundry

Where Consulting and Capital build companies.

Cofoundry is the combination: we co-found companies, build the product with our own operators, and back them with capital. Not just advice, not just a cheque — a company. Two ways in:

Build—co-create the venture, from problem to launch.
Grow—scale it with operators, first customers, and capital.

Proof we build: Chief Navigators · TeamBeam · WeFight · Errored Coin.

Explore Cofoundry →

One firm, three ways to work

How the three fit together.

They aren't three companies — they're one firm you can engage three ways. Consulting and Capital each stand on their own. Cofoundry is simply what happens when you put them together: advice and capital in one room, building a company we co-found and own.

Consulting

We advise — and build the working thing, in production.

✚

Capital

We fund — advisory on one side, our own investments on the other.

〓

Cofoundry

We co-build and own the company — the two combined.

Start with any one. They reinforce each other: what we learn advising sharpens where we invest, what we fund teaches us how to build, and what we build proves what we advise. One conviction, three registers — under one entity.

How it works

One conviction, three registers.

The three loops are one motion. Here's how a conviction travels through the firm — and why working with one part of Aadi Projects quietly draws on all of it.

❶

Advise
We start with the real problem and the working answer — not a deck, a direction you can act on this week.

➋

Build
We build it: the systems, the organisation, the demand — and we stay embedded until it actually runs.

❸

Back
Where conviction is strongest, we put capital behind it — as advisor, syndicator, or principal investor.

➍

Build our own
When the same problem shows up across our work, we build one company to solve it — owned and operated — instead of solving it ten times over.

Each loop teaches the next. That's the firm — not a holding company, a single motion.

Industries

Two angles on every industry.

We're specialists in judgment more than in any one vertical — but the corridor concentrates our work where technology, trust, and cross-border movement decide who wins. In each, we work two ways at once: what we build for clients, and what we back with capital.

🟦 Vertical & Agentic AI

Build - Agentic systems put into production inside one industry's real workflows.

Back - Full-stack B2B startups solving a critical, unglamorous problem in a niche.

🟥 DeepTech & Defence

Build - Sovereignty, compliance, and supply-chain footing for hard tech and defence.

Back - Patient positions in robotics, aerospace, and sovereign capability — including WeFight.

🟩 Energy, Climate & Mobility

Build - Decarbonisation roadmaps, grid and carbon compliance, built climate solutions.

Back - The software that runs clean infrastructure — not just the hardware.

🟧 Digital Health & Bio

Build - Digital transformation and AI diagnostics for health systems and pharma.

Back - Drug-discovery AI and bio-manufacturing, where regulatory depth is the edge.

🟨 Fintech & Financial Infrastructure

Build - Risk, security, and compliance for banks and the fintechs they partner with.

Back - The plumbing — cross-border payments, tokenised assets, RegTech.

🟫 Technology & SaaS

Build - From first product to cross-border go-to-market across the corridor.

Back - Early-stage software with a clear path to revenue in two markets.

🟪 Manufacturing & Industrials

Build - Operations, supply chain, and automation that take real cost out.

Back - Asset-aware positions where physical collateral lowers the risk.

⬜ Family & Founder-Owned Business

Build - Succession, governance, and value creation for businesses built to last.

Back - Principal positions in family businesses in transition and special situations.

Not on the list? The question is the same anywhere: what needs building, and what's worth backing.

Why AADI Projects

Built to deliver the thing, not describe it.

A boutique that works like an operator. Six things that change in practice when you work with us.

1️⃣

The working thing, not a deck

You get systems that run and organizations that are ready — not slides that describe them. We measure ourselves by what's live, not what's delivered.

2️⃣

Operators, not a pyramid

Senior people do the work; AI does the first pass. You don't pay for three layers of people you never meet.

3️⃣

Two markets, one corridor

We work across India and the US as a single motion — entry, structuring, and capital on both sides, not one.

4️⃣

Advice and capital in one room

The people who advise you can also back you, and build alongside you when it counts. Few firms can do all three.

5️⃣

AI where it earns its place

We use it to build faster and sharper, never as theatre. And some of what we build is AI itself.

6️⃣

Built to last

We build for the long term — including under our own name, in ventures where we carry the risk too.

How we work with you

Five ways to bring us in.

Scoped to the outcome, not the hours. Most engagements start with a short readiness conversation, then take one of these shapes.

01

Build sprint

A fixed-scope build that ships a working system, product, or model in weeks — not a phased programme that never lands.

02

Embedded operator

We sit inside your team and run the function — building, hiring, fixing — until it's self-sustaining, then hand it over.

03

Readiness program

We get you ready for what's next — a raise, a sale, an AI rollout, a new market — and close the gaps before they cost you.

04

Fractional capability

A senior CFO, CMO, CSO, CHRO, or CTO for as long as you need one — full weight, part time, no permanent overhead.

05

Principal partnership

Where we believe, we put skin in — capital alongside you, or our work for a share of the upside instead of a full fee. Advisor and investor in the same room.

For Founders

Building something? We build what works first.

We work with founders across the India–US corridor at every stage — readiness, the raise, and the scale. Less polishing the pitch, more building the thing the pitch is about. In a market raising fewer but larger rounds, readiness is the gate — so we start there.

Pre-seed readiness
From idea to something investable.

Includes
product or MVP build · the plan & model · early proof · founder readiness

Raise-ready
The narrative, the model, the room.

Includes
investment narrative · financial model · investor matchmaking · fractional CFO

Post-raise scale
Grow into the money.

Includes
org design · demand & sales engine · operations · the next raise

Women founders
Backed on the numbers.

Includes
readiness · narrative that pre-empts the hard questions · warm intros · principal positions that bypass the bias

Explore For Founders →

Ventures we build

Proof we build — not a portfolio we point at.

Cofoundry co-creates companies through a hybrid model: Consulting validates the idea, we build it with our own operators, and Capital funds it at graduation. We run a studio inside a firm that advises and invests, so we keep a clean wall — client confidences never become our ventures, and every build is checked for conflicts first. These four are the proof.

CN

Chief Navigators
Leadership & change

Helping leaders steer real transformation — the human side of change, built to hold after the consultants leave.

TB

TeamBeam Outings
Experiential offsites

Corporate offsites that actually change how teams work together — long after everyone has gone home.

WF

WeFight
Sovereign AI

AI for defence and healthcare, built and operated by us — the clearest proof that we ship AI, not just advise on it.

EC

Errored Coin
Distressed-asset intelligence

Turning bad situations into clear decisions — intelligence for the assets and businesses others have written off.

Explore Cofoundry →

EC Spotlight · Errored Coin — a Cofoundry venture

Even an errored coin has value.

When a business stalls, a deal collapses, or an asset gets written off, most people walk away. Errored Coin doesn't. It's our distressed-asset intelligence venture — built to read what others abandon and turn it into recovered value.

01 · Diagnose
Name the error

Every failure has a cause. We pinpoint exactly what went wrong, by error type — separating what's recoverable from what's truly lost.

02 · Recover
Find the hidden value

There's almost always worth buried in a stalled business, a stranded asset, or a broken balance sheet. We surface it and make it usable again.

03 · Back
Bring the capital

Where a recovery is worth backing, capital and a turnaround plan follow — straight from Aadi's Capital arm.

Built for: founders who hit the wall · investors holding stranded assets · lenders and acquirers of distressed situations.

It's also what keeps our build-and-back cycle honest: when a company we fund hits trouble, Errored Coin recovers the value and the lesson — so we get sharper every cycle, win or lose.

See Errored Coin in action →

errored.co.in

The corridor

Two markets, one motion.

We work across the India–US corridor as a single firm — helping companies and founders move between the two with the advice, capital, and structuring that crossing actually needs. Four things that crossing demands, and that we do under one roof:

Market entry

Landing a company or product cleanly on the other side — demand, channels, and footing.

Cross-border structuring

Entities, capital, and compliance across India, the US, and Singapore as a bridge.

Capital on both sides

Investors and buyers in both markets, matched to the company — not just the one you know.

Ventures built to cross

Companies designed to operate across distance and trust, the way ours already do.

⦿ India - - - - - - - - - - ⦿ United States

Where to start

Tell us which one you are.

Three ways in — each takes you straight to the right part of the firm.

⸻⸻⸻⸻⸻

I'm a founder

Start with readiness.

We'll build what's investable, then help you raise across the corridor. Idea to first cheque, with the thing built along the way — not just the deck.

Go to For Founders →

⸻⸻⸻⸻⸻

I'm a company

Bring us the problem.

We'll build the working answer — across AI and engineering, people and org, growth, or strategy and counsel. In production, not in a report you file and forget.

Go to Consulting →

⸻⸻⸻⸻⸻

I'm raising or selling

Bring us the problem.

We'll get you ready, model and structure the deal, and open the right rooms — and where we believe in it, put our own capital in beside you.

Go to Capital →

Questions, answered

The things people ask first.

Do you charge fees, take equity, or both?

Both, depending on the work. Consulting and Capital Services are fee-based. Investing means we take principal positions on our own conviction. In Cofoundry we own and operate outright. Where we believe strongly in a company, we'll happily align our incentives with yours rather than just bill for time.

What size of company do you work with?

From solo founders and early-stage startups to mid-market companies and family businesses in transition. The common thread isn't a stage or a size — it's having a real thing to build, and wanting it built rather than described.

Why are there no client logos or case studies here?

We keep client work confidential by default — it's part of how serious companies can trust us with serious problems. We'd rather earn your trust in a conversation than borrow it from a wall of logos.

How quickly can you start?

Most engagements open with a short readiness or scoping conversation, then move into a build sprint or an embedded engagement within weeks. We're built to start small and prove it fast.

Do you only work on the India–US corridor?

It's our focus and our edge, so it's where we're strongest. We work wherever that corridor reaches — including Singapore as a common structuring bridge between the two.

Is this an AI firm?

No. We're a consulting and capital firm that uses AI to build faster, and that builds some AI of its own. AI is a tool and a capability here, not the pitch — which is exactly why you won't see it stamped on every page.

What we believe

What we hold to.

The principles behind every engagement — short enough to remember, firm enough to act on.

Build the thing

Don't just describe it. A working system beats a perfect deck, every time.

Tell it straight

Even when it isn't what you hoped. Candor is the whole point of hiring an outside room.

Mean it with capital

Carry conviction — and money — where we believe. Aligned incentives, not just invoices.

Judgment over scale

Size was never the edge here. The quality of the call is.

On AI

We use AI where it helps us build — no more, no less. It speeds our research, our models, and our first drafts; our people carry the judgment. And some of what we build is AI itself — that's what WeFight is. You won't find AI on every page here, because we'd rather show it working than say it.

Tell us what you're building.

One conversation is usually enough to know whether we're the right room for it. No forms — just a note, and we'll take it from there.

Talk to us →

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Three ways to move, under one roof.

⸻ Build • Consulting

We build what we advise.

⸻ Fund • Capital

Capital with a thesis.

⸻ Launch • Cofoundry

Where Consulting and Capital build companies.

How the three fit together.

Consulting

We advise — and build the working thing, in production.

✚

Capital

We fund — advisory on one side, our own investments on the other.

〓

Cofoundry

We co-build and own the company — the two combined.

One conviction, three registers.

Two angles on every industry.

Built to deliver the thing, not describe it.

1️⃣

2️⃣

3️⃣

4️⃣

5️⃣

6️⃣

Five ways to bring us in.

01

02

03

04

05

Building something? We build what works first.

Proof we build — not a portfolio we point at.

CN

TB

WF

EC

EC Spotlight · Errored Coin — a Cofoundry venture

Even an errored coin has value.

01 · Diagnose Name the error

02 · Recover Find the hidden value

03 · Back Bring the capital

Two markets, one motion.

Tell us which one you are.

The things people ask first.

Do you charge fees, take equity, or both?

What size of company do you work with?

Why are there no client logos or case studies here?

How quickly can you start?

Do you only work on the India–US corridor?

Is this an AI firm?

What we hold to.

Tell us what you're building.

01 · Diagnose
Name the error

02 · Recover
Find the hidden value

03 · Back
Bring the capital